Spam ban gets industry green light

Brightmail, a leading anti-spam software company, has welcomed the Government’s announcement that the process to introduce anti-spam laws by the October 31 deadline has now begun.

Brightmail chief executive Enrique Salem says any new legislation will be “a very important tool in the fight against unsolicited commercial e-mail. Spam is more than a nuisance; it is costly to businesses, offensive to internet users and is actively damaging their trust in the internet.”

His statement follows the Government’s announcement that it is laying before Parliament the legislation to implement the European Directive on Privacy and Electronic Communications. This includes introducing laws to prosecute spammers and allows internet users to opt-in to receive commercial e-mail.

Unsolicited commercial e-mail has become a major problem in 2003. Brightmail, which filters more than 61 billion e-mails a month for spam and stops more than a billion spam mails a day, calculates that at least 50 per cent of internet e-mail is spam. A large proportion of this is offensive pornographic material – 12 per cent – or criminal scams – ten per cent.

The implementation of these laws follows a period of consultation, in which Brightmail took part, and the UK’s first Spam Summit of UK Government, MPs, industry and the general public, which Brightmail sponsored and addressed in July 2003.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here