TV campaign targeting marketing practices of tobacco companies

Bartle Bogle Hegarty has created a TV campaign targeting the marketing practices of tobacco companies as part of a £15m Government project. The ‘Death Repackaged’ campaign highlights the branding practices that have led smokers to believe that ‘light’ and ‘mild’ cigarettes pose less of a health risk. The campaign is designed to coincide with the rebranding of the cigarette brands, which will be banned at the end of this month from using any terms which suggest low-tar cigarettes are less harmful. The campaign breaks this week on TV, radio, print and outdoor. Media is being bought by MediaCom. It will be followed by a campaign created by newly merged Euro RSCG Wnek Gosper Partners for fellow charity British Heart Foundation as part of the three-year project funded by the Department of Health.

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