VisitBritain nails its colours to the mast

VisitBritain, formerly the British Tourist Authority, is doing it’s damnedest to persuade those stay-at-home Yanks to grab a passport and fly over to dear old Blighty with their bundles of tourist dollars.

It’s an uphill struggle but VisitBritain is willing to lie down with some strange bedfellows in its battle – witness its support of the launch of a new nail varnish range from Opi Cosmetics called The British Collection.

Our esteemed tourist body gets its marque on all the US glossy magazine advertising and has organised a prize draw to win a trip to London. The 12-strong Opi range has some off-the-wall names such as Blushingham Palace, Chocolate Shakespeare (no, the Diary doesn’t get that one either), My Throne for a Cranberry Scone (works, depending if you’re a Southern softy), Friar, Friar Pants On Fire and Abbey Rose.

While playing the nail varnish naming game, we thought more appropriate British monikers might be: Chicken Tikka Stain, Roll Up Rizla Yellow, Road Rage Rouge and Lager Lout’s Shout. Still, let’s just hope if we scratch their back, the Americans will scratch ours…

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here