Isn’t marketing brilliant? Sometimes, beset by dull ad campaigns and identikit promotions, the Diary begins to feel a little jaded. But then along comes something like TLC meat products. “What’s tender loving care got to do with marketing?” you ask. “Nothing,” replies Flagship Foods. “It stands for Tender, Lean, Convenient.” Yes, proving once more that […]
Capital Radio Group is repositioning its London station 95.8 Capital FM to target 25- to 34-year-olds with its programming and marketing activities. The strategy is being developed by the station’s new managing director Keith Pringle, who took over the role in July (MW July 31). The move is part of a strategy to introduce more […]
Liverpool is hunting for a marketing director to lead a global and marketing communications strategy for the city’s European Capital of Culture 2008 programme.
E3 Media has won the brief to create a website for Korean car marque Kia. Kia is also looking for advertising and media agencies.
The future of Faulds Advertising is in doubt following a string of account losses. It has now called in financial advisers to see if the struggling Scottish agency can balance its books. Managing director David McGlone says the agency has called in experts to take an “objective” look at the business and to recommend courses […]
… J Walter Thompson has created a 30-second ad for Kit Kat Kubes, to break on October 1.
A leading search engine optimisation specialist and an affiliate marketing specialist are in the final stages of negotiating a merger. Webgravity, the search engine specialist, is AIM-listed. The company should this week complete a reverse takeover of Deal Group Media, a private company which owns UKaffiliates. Webgravity’s listed name on the stock market is IBNet, […]
John Lewis is to launch a credit card in the first half of next year, as tipped in Marketing Week last week…
Britvic Soft Drinks is to axe its Robinsons Fruit Break brand to make way for its Fruit Spring launch. Robinsons Fruit Spring is a still water-based drink aimed at 20- to 25-year-old women and is set to launch in January (MW June 5). Fruit Break, a low-calorie ready-to-drink squash, targets much the same “adult one-shot” […]
Kimberly-Clark (K-C) is extending its iconic Andrex puppy into a branded toilet roll called Puppy on a Roll, which will be launched early next year. This is the first time that K-C has launched a toilet tissue with Andrex puppies embossed on the roll since Andrex ads featuring the bouncy labrador first hit the TV […]
Mafia, the Paris-based creative agency, has created a £1m print campaign for luxury label Holland & Holland involving its winter 2003 collection.
Chris Powell, the outgoing chairman of BMP DDB, has been appointed as chairman of the National Endowment for Science, Technology and the Arts (Nesta). It uses the interest on the National Lottery endowment to find ways of supporting talent in those areas.
BSkyB has ended weeks of speculation by confirming yesterday (Tuesday) that chief executive Tony Ball will not be renewing his contract, which ends in May 2004. He is expected to stand down within weeks, leaving the way open for a successor to be appointed by the board. It is widely expected that this will be […]
3 hopes its deal with MTV will strike a chord with UK mobile users
All too often, as Ruth Prickett’s feature on telemarketing shows (MW September 11), marketers assume that simply employing a call centre means the brand message is being looked after. To ensure that the message being conveyed by operators is the same as the one your advertising agency is expounding, marketers need to get involved with […]