Mark Johnson, Masterfoods European marketing director for flagship brands Pedigree and Whiskas, is leaving the company after 15 years to join Boots as retail marketing director. Johnson joins Boots at the end of October and will take over from Colin Webb, who took the post in January (MW January 30). Webb had been director of […]
Concerns by national newspapers over the extent to which public sector recruitment is moving online are well founded (Will print be ousted by e-recruitment?, MW September 11). MORI research has revealed that the public sector is now the most popular choice of employer for graduates, ahead of blue chip businesses and small to medium-sized businesses. […]
…John Lewis Direct is publishing five catalogues in the run-up to Christmas. They will focus on bed and bath, home furnishings, gifts, flowers and hampers.
BBC director-general Greg Dyke has said that the marketing of television programmes will require major investment over the next decade as more viewers take up digital TV and use modern technology, such as personal video recorders and broadband, to watch programmes whenever they want to. Speaking last week at the Royal Television Society’s conference in […]
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
British Airways is spending £10m on a European advertising campaign in a bid to win back business from the no-frills airlines, such as easyJet and Ryanair. The campaign, devised by M&C Saatchi, is the airline’s biggest European campaign. Last year it spent £3m advertising in Europe. BA will use outdoor, underground travel networks and press […]
Start-up agency Isobel is understood to have won the advertising account for Wembley National Stadium to develop a campaign to sell seats at the venue. It is the agency’s first client win. Isobel beat off competition from Fallon, Delaney Lund Knox Warren, Grey Worldwide London and Soul to win the business. The review was overseen […]
Women enjoy shopping. Men don’t. Exeter University’s psychology department interviewed 2,000 shoppers to discover this, and Iain Murray wants to know why
Packaged goods giant Procter & Gamble (P&G) is locked in a dispute over claims made by its arch rival Unilever that its Persil Aloe Vera is “milder than the two leading non-bios.
The moustache: sported by dictators past and present, Aussie cricketers, Magnum PI, porn stars, the runners in the 118 118 ads and virtually no one else as it’s such a fashion faux pas. However, following in the footsteps of the mullet as one of the 21st century’s most unlikely fashion comebacks, the tache, it would […]
BBC director-general Greg Dyke has said that the marketing of television programmes will require major investment over the next decade as more viewers take up digital TV and use modern technology, such as personal video recorders and broadband, to watch programmes whenever they want to. Speaking last week at the Royal Television Society’s conference in […]
The Advertising Standards Authority (ASA) has censured the Licensed Taxi Drivers Association poster campaign, which suggests the Metropolitan Police commissioner Sir John Stevens is turning a blind eye to the rapes and sexual assaults committed by mini-cab drivers. The posters carried a photograph of Stevens beside the words: “233 sexual assaults and 54 rapes committed […]
Adidas is launching a press and poster campaign to coincide with this autumn’s Rugby World Cup in Australia. The campaign will include a series of self-portraits by the world’s best rugby players, including England’s Jonny Wilkinson and Martin Johnson.
Ruth Prickett’s article on the failure of call centres to satisfy customers highlights mounting concerns, which the contact centre industry must tackle without delay. For many customers the only direct relationship they have with a brand is via its call centre. As a provider of outsourced contact centres, one of the most mystifying issues for […]
Channel 4 has appointed SP Active to create a series of promotional partnerships to create awareness and stimulate votes for its Christmas programme The 100 Greatest Musicals. The six promotional partners are The Mail on Sunday, Odean Cinemas, Virgin Megastores, Going Places, Capital Radio and Singalonga.com.