Dig For Fire wins business for a Vileda floor products’ spring campaign
Marketing WeekDig For Fire has won the business for a Vileda floor products’ spring campaign next year. The brand has been dormant this year. Its agency of record was Leonardo.
Dig For Fire has won the business for a Vileda floor products’ spring campaign next year. The brand has been dormant this year. Its agency of record was Leonardo.
DMGT has issued a trading statement that shows classified revenues at the Evening Standard have fallen by ten per cent for the 11 months to the end of August. Recruitment classified dropped 11 per cent over the period on top of a 38 per cent slide recorded last year. Across the DMGT group classified advertising […]
The problem of bogus respondents in focus groups may not be huge, but it is a growing one. Without direct action on the issue of recruitment, such deception will prove to be highly destructive, says Alicia Clegg
Asda is to offer home, travel and motor insurance in all its 263 stores by mid-October.
Most television advertising is a waste of money and marketing has become little more than promotion, according to Philip Kotler, one of the world’s foremost marketing academics. Kotler’s comments, which drew criticism from the audience, were made at the opening address of the Marketing Forum 2003. He told delegates: “I don’t think TV advertising works. […]
Future Publishing’s Total Film magazine has teamed up with digital entertainment and broadband services provider, Inspired Broadcast Networks, and games developer Silicon Magic, to launch a Total Film-branded film quiz to appear in pubs across the UK.
Coca-Cola Great Britain has appointed Mother to develop a campaign for its core brand for launch in the new year, putting more pressure on Coke’s former lead agency McCann-Erickson. Mother will take adapt the “real” strategy Coca-Cola Inc has launched in the US for the UK market. The project forms part of what was an […]
Citibank is doing wonderful things with the internet. I recently became a customer when I discovered it was offering incredible online service, notably with its foreign currency accounts. You can keep a pound sterling account and alongside it a euro and a dollar account. Money can be instantly converted from one currency to another, at […]
Toy and gift manufacturer and distributor Halsall International has appointed its first marketing director as part of its expansion strategy and new marketing focus. Andrew Coplestone has been promoted to marketing director from group marketing manager, a position he has held for the past 18 months. He joined the company eight years ago and was […]
Citigate Albert Frank has created a £2m campaign for US investment giant Franklin Templeton Investments. The campaign is part of a strategy to increase awareness of the brand in the UK.
As social trends change, so do people’s tastes. When this happens, companies must address their customers’ needs and adapt if they are to survive. Flexibility and reinvention of a brand are essential as the British consumer becomes increasingl
Bartle Bogle Hegarty has created a TV campaign targeting the marketing practices of tobacco companies as part of a £15m Government project. The ‘Death Repackaged’ campaign highlights the branding practices that have led smokers to believe that ‘light’ and ‘mild’ cigarettes pose less of a health risk. The campaign is designed to coincide with the […]
Arnold Interactive has been appointed to develop the online ad campaign for the National Lottery’s Daily Draw launch. The campaign includes a flash overlay on MSN’s homepage.
Two American media moguls made their interests in ITV clear at last week’s RTS Convention, but the BBC’s future remained shrouded in mystery. By Torin Douglas
Disability charity Leonard Cheshire is launching a service to help companies include disability in their marketing strategies. The Visability Programme will also give companies guidance about meeting the requirements of the 1995 Disability Discrimination Act (DDA), which comes into full force in October 2004. The charity says that one in four people are either disabled […]