I have watched with interest the unfolding story of the various 118 operators (MW October 9). Such negative publicity brings the entire contact centre industry into disrepute, undermining as it does the crucial role of trust in fostering customer relationships. Contact centre operators work as “ambassadors” for a business or brand, and by failing to […]
Procter & Gamble (P&G) has unveiled the next stage of its revamp of the Fairy cleaning brand with plans to overhaul its dishwashing products next year.
America Online UK has handed its £32m creative account to Grey London, following a nine-month pitch against Partners BDDH, WCRS and TBWA/London. Grey already holds the AOL creative account in Germany. Previous incumbent Mortimer Whittaker O’Sullivan (MWO) has been retained by AOL to advise Grey on the account and to work on special projects, while […]
GWR Group, owner of Classic FM, has appointed Jim Cruikshank as its first group marketing director. Cruikshank, a former media director at Leagas Delaney, was marketing and commercial director for Asserta, Norwich Union’s online property business. Cruikshank left Asserta in April and since then has acted as a consultant for Ebay, the London Stock Exchange […]
Are you rich? If so, then you can afford a ‘Relationship Manager’ to handle your money at HSBC. The rest of us, says Iain Murray, just have to long for the bad old days
A CIM paper says marketers must learn accountancy and put shareholders first if they want seats on the board. But what about the brand? asks Alan Mitchell
Jeremy Job, the commercial director of Airport Express and former marketing director of Heathrow Express, died on Monday in hospital.
Seven Publishing’s debut launch titled Delicious will hit the shelves on November 5, priced &£2.
The days when sponsorship was about bagging free tickets for the big match are long gone. Now the focus is on tangible rewards and return on investment. There is no room for losers. By Gemma Charles
Ford has begun its first mobile marketing initiative, as part of a digital direct marketing drive to promote awareness of the Ford Ka. The campaign has been developed by direct marketing agency Wunderman, together with Flytxt, and offers recipients the chance to win a shopping spree in New York.
Kia has reappointed Mustoes to its Â£7m advertising account, for the second time this year. Grey, Vallance Carruthers Coleman Priest and St Luke’s also pitched for the car account.
Despite the teething problems being experienced by 3G operator Hutchison Whampoa, the wider mobile phone market remains in a healthy condition