JJ creates Smart digital brochure
Marketing WeekJJ, the digital agency, has created a digital brochure for the DaimlerChrysler-owned Smart car brand.
JJ, the digital agency, has created a digital brochure for the DaimlerChrysler-owned Smart car brand.
Interbrew has promoted UK marketing director Richard Evans to the global role of vice-president for commercial strategy. He will be responsible for managing the brewing company’s international brands portfolio. Interbrew is in the middle of a review of its advertising business, which is worth £96m globally and £14m in the UK. The reviews are being […]
Greene King is understood to be reviewing its £2.5m advertising account, held by McCann-Erickson. The move will come as a blow to the agency, whose flagship Bacardi Breezer creative account is also under review. In addition, Unilever is reviewing its £60m Birds Eye advertising business (MW September 11). McCann won the Greene King account in […]
I have watched with interest the unfolding story of the various 118 operators (MW October 9). Such negative publicity brings the entire contact centre industry into disrepute, undermining as it does the crucial role of trust in fostering customer relationships. Contact centre operators work as “ambassadors” for a business or brand, and by failing to […]
Procter & Gamble (P&G) has unveiled the next stage of its revamp of the Fairy cleaning brand with plans to overhaul its dishwashing products next year.
America Online UK has handed its £32m creative account to Grey London, following a nine-month pitch against Partners BDDH, WCRS and TBWA/London. Grey already holds the AOL creative account in Germany. Previous incumbent Mortimer Whittaker O’Sullivan (MWO) has been retained by AOL to advise Grey on the account and to work on special projects, while […]
GWR Group, owner of Classic FM, has appointed Jim Cruikshank as its first group marketing director. Cruikshank, a former media director at Leagas Delaney, was marketing and commercial director for Asserta, Norwich Union’s online property business. Cruikshank left Asserta in April and since then has acted as a consultant for Ebay, the London Stock Exchange […]
Scottish Widows is reviewing its £5.2m advertising account, held by Citigate Albert Frank. Citigate has recently finished filming for a campaign early next year
Are you rich? If so, then you can afford a ‘Relationship Manager’ to handle your money at HSBC. The rest of us, says Iain Murray, just have to long for the bad old days
I agree with James Farnham’s suggestion that Sainsbury’s would be best off seeking to differentiate itself on quality grounds (MW last week). But it should perhaps go further than this, by incorporating some related values into its proposition. Firstly, a commitment to ethical trading would play well with the same potential customers who are willing […]
A CIM paper says marketers must learn accountancy and put shareholders first if they want seats on the board. But what about the brand? asks Alan Mitchell
Sony is planning a global cull of 20,000 jobs over three years as part of an extensive restructuring plan. About 7,000 jobs will be lost in Japan; it is not known to what extent the UK will be affected.
Diageo is planning to introduce a five-litre keg of its iconic Guinness brand, aimed at the take-home market. The launch is not expected till later next year. The launch follows rival Interbrew’s decision earlier this year to put its Stella Artois lager into the same format. Others in the market which are testing a similar […]
Procter & Gamble’s attempts to acquire Beiersdorf, the manufacturer of Nivea, have been repelled by German coffee retailer Tchibo. Tchibo has boosted its controlling share in Beiersdorf to about 50 per cent.
Dig For Fire, the Sheffield-based agency that recently won the Little Chef account, has appointed Stephen Mooney, former associate director of KLP Euro RSCG London, as group account director.