BDH/TBWA creates first work for Wm Morrison Supermarkets
BDH/TBWA has created its first work for Wm Morrison Supermarkets. The campaign retains the strapline ‘More reasons to shop at Morrisons’ and takes in TV, radio, press and outdoor activity.
BDH/TBWA has created its first work for Wm Morrison Supermarkets. The campaign retains the strapline ‘More reasons to shop at Morrisons’ and takes in TV, radio, press and outdoor activity.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.