Granada Enterprises strikes deal with Gala Bingo
Granada Enterprises has struck a deal with Gala Bingo, which is to sponsor an ITV1 quiz show called I’m the Answer. The deal was negotiated with Unique Communications Sponsorship.
Granada Enterprises has struck a deal with Gala Bingo, which is to sponsor an ITV1 quiz show called I’m the Answer. The deal was negotiated with Unique Communications Sponsorship.
Philip Morris International is to launch a global advertising campaign to highlight the dangers of smoking, in a move that has been criticised by anti-smoking campaigners as a cynical corporate PR exercise designed to gain market share. The advertising will play up Philip Morris’ efforts to produce safer cigarettes and to discourage children from smoking. […]
Research shows that shoppers are less influenced by supermarkets offering non-food lines than convenience and cost, casting doubt over the multiples’ plans
Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next week.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.