Granada Enterprises strikes deal with Gala Bingo
Granada Enterprises has struck a deal with Gala Bingo, which is to sponsor an ITV1 quiz show called I’m the Answer. The deal was negotiated with Unique Communications Sponsorship.
Granada Enterprises has struck a deal with Gala Bingo, which is to sponsor an ITV1 quiz show called I’m the Answer. The deal was negotiated with Unique Communications Sponsorship.
Philip Morris International is to launch a global advertising campaign to highlight the dangers of smoking, in a move that has been criticised by anti-smoking campaigners as a cynical corporate PR exercise designed to gain market share. The advertising will play up Philip Morris’ efforts to produce safer cigarettes and to discourage children from smoking. […]
Research shows that shoppers are less influenced by supermarkets offering non-food lines than convenience and cost, casting doubt over the multiples’ plans
Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next week.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.