Laurel Pub Company teams up with Conven
Laurel Pub Company has teamed up with buy-out firm Cinven to keep alive its hopes of buying Scottish & Newcastle’s pub estate.
Laurel Pub Company has teamed up with buy-out firm Cinven to keep alive its hopes of buying Scottish & Newcastle’s pub estate.
McCann-Erickson, Bartle Bogle Hegarty, Abbott Mead Vickers.BBDO and J Walter Thompson have been shortlisted for the Birds Eye advertising review, revealed in Marketing Week (September 11).
Sir Ken may have the all-clear to buy Safeway, but the authorities’ inept approach will allow the big three to use all their tricks to spoil his party, says George Pitcher
Express Newspapers and the Independent News & Media Group are jointly launching the Daily Star Sunday in Ireland, with an initial print run of 150,000. Express Newspapers is also looking at other markets for its successful Daily Star brand ext
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.