Laurel Pub Company teams up with Conven
Laurel Pub Company has teamed up with buy-out firm Cinven to keep alive its hopes of buying Scottish & Newcastle’s pub estate.
Laurel Pub Company has teamed up with buy-out firm Cinven to keep alive its hopes of buying Scottish & Newcastle’s pub estate.
McCann-Erickson, Bartle Bogle Hegarty, Abbott Mead Vickers.BBDO and J Walter Thompson have been shortlisted for the Birds Eye advertising review, revealed in Marketing Week (September 11).
Sir Ken may have the all-clear to buy Safeway, but the authorities’ inept approach will allow the big three to use all their tricks to spoil his party, says George Pitcher
Express Newspapers and the Independent News & Media Group are jointly launching the Daily Star Sunday in Ireland, with an initial print run of 150,000. Express Newspapers is also looking at other markets for its successful Daily Star brand ext
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?