Leagas Delaney takes on Norris mayoral bid

The Conservative Party has taken on Leagas Delaney to create a campaign for Stephen Norris, its candidate in next June’s election for the Mayor of London.

The agency will help Norris face the uphill task of displacing the current London mayor Ken Livingstone, who is tipped to be re-elected.

Leagas Delaney won the business following a four-way pitch against Banks Hoggins O’Shea/ FCB, Mustoes and Campbell Doyle Dye.

It is understood that O2 marketer Will Harris, who is said to harbour ambitions of becoming involved in national politics, acted as a consultant on the pitch while on sabbatical from the mobile phone operator.

The pitch was overseen by the former chief executive of the Conservative Party, Mark MacGregor, who began acting as Steve Norris’ campaign director earlier this year.

MacGregor first came to prominence as leader of the far-right Federation of Conservative Students, but became a fervent supporter of Michael Portillo before Iain Duncan Smith won leadership of the party in 2001.

Others in the race for the mayoral elections include Liberal Democrat Simon Hughes and Labour’s Nicky Gavron, the current deputy mayor. Livingstone is not expected to begin campaigning until four weeks before the election.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here