Lowe & Partners has created a television campaign for Diet Coke to support the brand’s on-pack Hollywood Premiere promotion. The ad features model Caprice driving a fork-lift truck.
Lowe & Partners has created a television campaign for Diet Coke to support the brand’s on-pack Hollywood Premiere promotion. The ad features model Caprice driving a fork-lift truck.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.