Virgin Radio signs one-month sponsorship deal with Sky+
Virgin Radio has signed a one-month sponsorship deal with Sky+for the Pete & Geoff Breakfast Show. The deal replaces one with McDonald’s.
Virgin Radio has signed a one-month sponsorship deal with Sky+for the Pete & Geoff Breakfast Show. The deal replaces one with McDonald’s.
EasyJet has appointed Louise Garrett as marketing manager for London. She is a former account manager at HHCL/Red Cell where she handled the Go account. EasyJet is also carrying out its first charity coin collection on flights, in support of Cancer Research UK.
Euro RSCG Wnek Gosper Partners has created a television campaign for the Co-operative Group’s own-label range of Fairtrade chocolate. The ad, which launches this week, promotes the credentials of the Co-op as the leading supermarket supporter of Fairtrade.
Faulds Advertising is to go into liquidation with the loss of an estimated 50 jobs at the Edinburgh-based agency. The agency has been struggling for some months after losing significant accounts such as Kwik-Fit and Royal Bank of Scotland, and called in financial experts to assess its viability last week (MW September 25). The acquisition […]
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.