Wm Morrison plans to retain the Safeway brand for the supermarket chain’s stores measuring less than 15,000 square foot if any renewed bid for the Safeway Group is accepted. This would mean that up to 121 stores will remain trading under the Safeway brand, subject to disposals in accordance with the Competition Commission’s report.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.