Adshel/Decaux vie for TfL prize

Transport for London (TfL) has put the multi-million pound contract to manage 2,500 advertising bus shelters in London up for tender. The contract is the largest of its kind in the UK and has been managed by Clear Channel-owned Adshel for the past 25 years.

Clear Channel and JC Decaux are expected to fight it out over the lucrative contract.

Bus shelter contracts in London are currently split into two sections, one managed by local boroughs and the other by TfL. Both Decaux and Clear Channel have contracts with the boroughs.

The contract up for tender in this review covers all the bus shelters which are owned by TfL. TfL is entitled to build bus shelters anywhere on its routes, which run through every London borough.

A decision is expected by summer next year.

Clear Channel chief executive Stevie Spring says: “TfL has a duty to check for best value. The partnership we have with TfL is a blueprint for how public-private partnerships should work.”

Adshel claims it controls bus shelters in 14 out of the 20 largest UK cities and has a 65 per cent share of the six-sheet market. Its figures are backed by audience research body Postar, but are often disputed by Decaux.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here