Coca-Cola has revealed plans for a launch in the US of orange juice variant in its Minute Maid range which it claims will combat cholesterol. Minute Maid Premium Heart Wise will contain plant sterols, which have been used in low-cholesterol margarine and salad dressings.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.