Gold Standard Awards for financial services companies
Express Newspapers and Incisive Media have joined up to provide Gold Standard Awards for financial services companies. The awards are based on the judgement of a panel of independent experts.
Express Newspapers and Incisive Media have joined up to provide Gold Standard Awards for financial services companies. The awards are based on the judgement of a panel of independent experts.
If Philip Kotler is quoted correctly in your news story, it seems to be a classic case of an academic saying what he thinks rather than studying empirical evidence. TV advertising works. It does not always work very well. It is often not profitable (short, medium and long term). It is sometimes done when there […]
Your piece on the music for Asda’s Tickled Pink Breast Cancer Care campaign (MW September 25) misses the point. This is not about cynicism, it’s about creating a powerful communication device to raise awareness and funds for Breast Cancer Care. And it worked. We purposely developed the song from the Asda jingle for two reasons. […]
At last there’s agreement on a permanent 10.30pm news slot on ITV. Now it’s up to ITV to deliver a strong evening schedule for advertisers. By Andy Zonfrillo
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.