Gold Standard Awards for financial services companies
Express Newspapers and Incisive Media have joined up to provide Gold Standard Awards for financial services companies. The awards are based on the judgement of a panel of independent experts.
Express Newspapers and Incisive Media have joined up to provide Gold Standard Awards for financial services companies. The awards are based on the judgement of a panel of independent experts.
If Philip Kotler is quoted correctly in your news story, it seems to be a classic case of an academic saying what he thinks rather than studying empirical evidence. TV advertising works. It does not always work very well. It is often not profitable (short, medium and long term). It is sometimes done when there […]
Your piece on the music for Asda’s Tickled Pink Breast Cancer Care campaign (MW September 25) misses the point. This is not about cynicism, it’s about creating a powerful communication device to raise awareness and funds for Breast Cancer Care. And it worked. We purposely developed the song from the Asda jingle for two reasons. […]
At last there’s agreement on a permanent 10.30pm news slot on ITV. Now it’s up to ITV to deliver a strong evening schedule for advertisers. By Andy Zonfrillo
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.