Brahm creates Chewits campaign
Brahm has created the first campaign for confectionery brand Chewits for two years. The cinema campaign will see the return of the Chewits dinosaur and will run for six weeks.
Brahm has created the first campaign for confectionery brand Chewits for two years. The cinema campaign will see the return of the Chewits dinosaur and will run for six weeks.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.