The Daily Mirror is tying up with BBC Worldwide and Woolworths to offer a series of comedy DVDs to readers. The first episode of series two of The Office will be polybagged with the newspaper on Saturday (October 18) and in subsequent weeks there will be in-paper tokens to be redeemed at Woolworths for episodes of I’m Alan Partridge, Red Dwarf and a taster of the EastEnders spin-off video Slaters In Detention.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.