Electronic Arts appoints ex-BMG marketer as European sales chief

Video games giant Electronic Arts has appointed Jan Bolz to the newly created position of vice-president for sales and marketing in Europe.

Bolz, who was previously vice-president for sales and marketing at BMG Records, will report to Gerhard Florin, senior vice-president and managing director of EA Europe.

A company spokesman says that Bolz’s job description will be to use “consistently brilliant marketing” to help EA break the $1bn (&£600m) turnover mark in Europe. Specifically, Bolz will be asked to expand key EA games franchises such as Harry Potter, Lord of the Rings and James Bond.

His first task will be to oversee the European launch of FIFA Football 2004 later this month. The game will be backed by EA’s largest European marketing push, with TV, print, radio and outdoor advertising breaking in the next few weeks. The TV campaign will feature football stars including Thierry Henry and Ronaldinho (MW August 21).

EA has reshuffled its marketing department over the past few months. Marketing director for northern Europe Jon Rissik was promoted to director of worldwide marketing and operations. He was replaced by Roy Meredith, previously UK studio marketing director (MW July 24).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here