GlaxoSmithKline has been forced to amend its specially written Mr Men children’s book promoting its anti-allergy products after the Medicines and Healthcare Regulatory Agency decided to investigate whether the book infringed advertising rules.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
