Heart 106.2 signs Ocado sponsorship deal
Heart 106.2, the Chrysalis-owned station, has signed its first combined breakfast and drive-time show sponsorship deal with online supermarket Ocado. The deal will run for 12 weeks.
Heart 106.2, the Chrysalis-owned station, has signed its first combined breakfast and drive-time show sponsorship deal with online supermarket Ocado. The deal will run for 12 weeks.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.