Intelligent Finance has narrowed its choice of a new advertising agency to Grey London, Campbell Doyle Dye and Delaney Lund Knox Warren. Abbott Mead Vickers.BBDO and incumbent The Union have been dropped following the first round of pitches…
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.