John Brown Publishing is launching a bi-monthly magazine this week aimed at US armed forces. Called Drill, the magazine will be sold at a retail price of $3.25 (&£1.95) and distributed through the military exchange system at bases around the world.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.