McDonalds launches ‘open doors’ strategy
McDonald’s has launched an ‘open doors’ strategy across 180 restaurants. The scheme, which starts on October 18, offers consumers the chance to go behind the scenes to see how the chain works.
McDonald’s has launched an ‘open doors’ strategy across 180 restaurants. The scheme, which starts on October 18, offers consumers the chance to go behind the scenes to see how the chain works.
By appointing a media guru as its chief, Active International aims to make trade vouchers a more acceptable way to pay for media. By David Benady
Children like things with which they are already familiar, and character licensing is one way brands exploit this. But how to avoid being associated with a flop? By Steve Hemsley
Principality Building Society is considering a change of name as part of a brand review to develop a more modern Welsh brand. The building society is one of Wales’s premier brands. In addition to its brand, Principality Building Society is also looking at overhauling its branch network. The project is being overseen by Principality Building […]
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.