McDonalds launches ‘open doors’ strategy
McDonald’s has launched an ‘open doors’ strategy across 180 restaurants. The scheme, which starts on October 18, offers consumers the chance to go behind the scenes to see how the chain works.
McDonald’s has launched an ‘open doors’ strategy across 180 restaurants. The scheme, which starts on October 18, offers consumers the chance to go behind the scenes to see how the chain works.
By appointing a media guru as its chief, Active International aims to make trade vouchers a more acceptable way to pay for media. By David Benady
Children like things with which they are already familiar, and character licensing is one way brands exploit this. But how to avoid being associated with a flop? By Steve Hemsley
Principality Building Society is considering a change of name as part of a brand review to develop a more modern Welsh brand. The building society is one of Wales’s premier brands. In addition to its brand, Principality Building Society is also looking at overhauling its branch network. The project is being overseen by Principality Building […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.