Midland Expressway launches M6 Toll ad campaign

Midland Expressway, the company appointed to build and operate the M6 Toll, is launching an advertising campaign ahead of the opening of the road. The M6 Toll is a 27-mile route providing an alternative to the M6 through the West Midlands. The road is scheduled to open in January next year and car users are expected to be charged £3 for access. The campaign, created by Delaney Lund Knox Warren & Partners, sees a giant billboard sited at Fort Dunlop on the M6, with the strapline ‘Fast, effective relief from the M6’. The same strapline and image will be used across radio, outdoor and press with DLKW Dialogue producing a supporting online and direct mail campaign. The Fort Dunlop site is owned by Clear Channel Billboards and the M6 Toll campaign was planned and bought by Starcom Motive.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here