Morgan to launch outdoor and women’s press campaign

High street fashion chain Morgan Retail is launching a 48-sheet and six-sheet outdoor poster campaign, supplemented by advertising in women’s lifestyle magazines, later this month.

The 80-strong chain, a subsidiary of French company Morgan de Toi, has appointed communications strategy agency Monkey to implement the campaign.

Outdoor media buying will be handled by Open Outdoor, with press buying through M2M. The images have been photographed in Paris by Rankin, founder of fashion magazine Dazed and Confused.

Morgan began as a lingerie label in 1947 and opened its first French retail outlet in 1988. The chain targets twentysomething women with affordable club- and party-wear.

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