Morgan to launch outdoor and women’s press campaign

High street fashion chain Morgan Retail is launching a 48-sheet and six-sheet outdoor poster campaign, supplemented by advertising in women’s lifestyle magazines, later this month.

The 80-strong chain, a subsidiary of French company Morgan de Toi, has appointed communications strategy agency Monkey to implement the campaign.

Outdoor media buying will be handled by Open Outdoor, with press buying through M2M. The images have been photographed in Paris by Rankin, founder of fashion magazine Dazed and Confused.

Morgan began as a lingerie label in 1947 and opened its first French retail outlet in 1988. The chain targets twentysomething women with affordable club- and party-wear.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here