Nissan marketing head joins Goodyear Dunlop

Goodyear Dunlop Tyres UK has appointed the former UK marketing director of Nissan to be its first marketing director.

Neil Burrows is moving from Nissan Europe, where he was responsible for pan-European advertising and brand strategy at its Paris headquarters. Prior to moving to Paris, he was marketing director for Nissan UK, having previously been marketing director at Audi (MW July 2, 1998).

Burrows will be responsible for both Goodyear and Dunlop brands in the UK as well as the group’s Hi-Q service network. A new team of brand managers has been appointed to work with Burrows at the companies’ new headquarters in Birmingham.

Advertising agency Leagas Delaney has had an informal relationship with Goodyear Dunlop UK and is meeting Burrows next week. The agency has held the pan-European account for Goodyear for five years. Amsterdam-based advertising agency 180 holds the account for the Dunlop brand across Europe.

Goodyear Dunlop UK direct marketing roster agencies are Jubb Kerwell and M3 Communications. McCann-Erickson is the appointed media agency.

Nissan Europe has appointed Frédéric Wolf to replace Burrows. Earlier this month Paul Willcox moved from Nissan Europe to become the company’s UK marketing director, after Simon Thomas was promoted to sales director (MW October 2).

Goodyear Dunlop was created out of an alliance between Goodyear and Sumitomo, which owns the Dunlop brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here