Rocket picks up xfm planning brief
Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Sun Microsystems has appointed Starcom Worldwide as its lead partner for global media agency. Starcom will handle global account management as well as the global media account that it won last year (MW April 25, 2002).
Holmes Place marketing director Jeremy Tester has resigned his post and is to leave the fitness chain at the end of the year. He does not have a job to go to.
Marks & Spencer sports brand View From has become the official clothing sponsor of the HSBC World Match Play Championship. The golf championship starts this week at Wentworth, Surrey.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.