Rocket picks up xfm planning brief
Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Sun Microsystems has appointed Starcom Worldwide as its lead partner for global media agency. Starcom will handle global account management as well as the global media account that it won last year (MW April 25, 2002).
Holmes Place marketing director Jeremy Tester has resigned his post and is to leave the fitness chain at the end of the year. He does not have a job to go to.
Marks & Spencer sports brand View From has become the official clothing sponsor of the HSBC World Match Play Championship. The golf championship starts this week at Wentworth, Surrey.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.