Tesco launches on-shelf breakdown cover

Tesco is rolling out an off-the-shelf instant breakdown insurance service in its stores next month.

The move follows its successful launch of Tesco Instant Travel Insurance in May 2002, since then 110,000 travel policies have been sold. Like the travel insurance, on-shelf breakdown cover packs can be taken to the checkout. The packs are available only to Clubcard holders, and the information from the loyalty card means no forms need to be signed.

The product will be jointly branded by Tesco and Green Flag – which is owned by Royal Bank of Scotland, the joint-venture partner for Tesco Personal Finance.

Tesco Instant Breakdown Insurance will be launched in 350 stores in mid-November. The launch will be accompanied by an outdoor poster campaign using sites close to stores, trolley cards and posters at Tesco filling stations. There will also be demonstrators in breakdown-branded boiler suites, handing out branded air-freshener and marketing material promoting the new product.

Royal Bank of Scotland last month decided to make Green Flag its principal retail breakdown brand, scaling back Direct Line’s breakdown product, which will continue to be marketed only as part of a range of Direct Line products rather than on its own. Green Flag had previously been marketed mainly to business-to-business customers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here