Ulla Popken chooses Fox Kalomaski

Newly launched retail chain Ulla Popken, which specialises in plus-size clothing for women, has appointed Fox Kalomaski to handle its marketing.

Ulla Popken has just opened its first outlet in Bluewater, Kent, and plans to roll out 75 stores in the next five years, with outlets at Lakeside, Essex and Touchwood, Solihull, due to open shortly.

The retailer first launched in Germany and has 300 stores in Europe. There are three stores in Ireland under license to businessman Gerry O’Reilly, who is bringing the brand to the UK mainland.

Fox Kalomaski has been tasked with developing the Ulla Popken name as an upmarket brand in competition with specialist retailer Evans and Marks & Spencer’s plus-size range.

The agency is using radio and press advertising and direct marketing in tactical campaigns. It will develop a loyalty card and CRM programme. It is also overseeing the creation of a website and will conduct a search for the “face” of Ulla Popken.

Fox Kalomaski specialises in marketing for travel and retail accounts. Its other clients include Allders Food Services, Kingdom of Leather, Beales and Bluewater.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here