AMV.BBDO faces threat to £7m Halfords account

Halfords is understood to be considering a review of its £7m advertising account held by Abbott Mead Vickers.BBDO.

Halfords is understood to be considering a review of its &£7m advertising account held by Abbott Mead Vickers.BBDO.

The move comes after a restructure at the company in May, which resulted in the departure of marketing and merchandising director David Clayton-Smith and chief executive Rod Scribbins (MW May 1). Lynn Hayzelden is now general manager, marketing.

As part of the rejig, up to 80 redundancies were also made at Halfords’ head office following the bicycle and car accessory retailer’s acquisition by CVC Capital Partners from Boots last year.

Industry sources claim that Halfords has begun making inquiries about suitable agencies.

However, a spokesman for Halfords says: “I can categorically deny that we are reviewing our advertising or media agencies.”

Halfords, which uses OMD UK to buy its media, is understood to be working on a Christmas campaign with AMV.

Under chief executive David Hamid, the retailer is pushing ahead with a new superstore format with mezzanine trading space and the roll-out of a new Halfords Metro fascia for its 46 high street locations. New product lines such as satellite navigation systems and car racing seats are also being tested. The company has also moved into the outdoor leisure market with hiking sub-brand Urban.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here