BSkyB unveils new Sky Movies on-air look
BSkyB has unveiled a new on-air look for its Sky Movies channels and has introduced a star-rating to its Sky Movies EPG listings. It is also launching a world cinema strand.
BSkyB has unveiled a new on-air look for its Sky Movies channels and has introduced a star-rating to its Sky Movies EPG listings. It is also launching a world cinema strand.
HHCL/Red Cell has created a £2m radio and outdoor campaign for budget hotel chain Travel Inn. The campaign focuses on the chain’s customer satisfaction guarantee and retains the ‘Your inn for a good night’s sleep’ strapline.
Weightwatchers.co.uk has appointed James Hilton as head of marketing. He is a former marketing director of MGM Mirage Online and head of strategic alliances for Guardian Media Group.
Mother has created a television campaign for Diageo-owned ready-to-drink brand Archers Aqua, with the tagline ‘Something for the ladies’. The agency was appointed to the advertising account in August. The ads, which will be rolled out this week, feature male pilots and firefighters. This is the first TV work for the brand in almost a […]
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.