Cains puts health warning on beers
Cains is to be the first UK brewer to put cigarette-style health warnings on its beers. Advice on sensible drinking will appear on Cains 2008 Ale from next month.
Cains is to be the first UK brewer to put cigarette-style health warnings on its beers. Advice on sensible drinking will appear on Cains 2008 Ale from next month.
Coca-Cola Great Britain’s Diet Coke With Lemon is to sponsor the next two series of Channel 4 comedy Will & Grace, the first of which begins on October 31. The deal has been brokered by Vizeum and animated break bumpers devised by Lowe & Partners.
Learning on the job has long been the recognised way in sales promotion, with education-based training treated with suspicion and even disdain. But colleges, the ISP and MCCA are taking steps to make sure that this is no longer the case, says
Family, the Edinburgh-based agency, has created a digital and new media division to be headed by James Oliver, the founder of lastorders.com. The agency has also created a research and strategic planning unit called Mindshift, headed by former Faulds planning director Ben Leonard.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.