Cains puts health warning on beers
Cains is to be the first UK brewer to put cigarette-style health warnings on its beers. Advice on sensible drinking will appear on Cains 2008 Ale from next month.
Cains is to be the first UK brewer to put cigarette-style health warnings on its beers. Advice on sensible drinking will appear on Cains 2008 Ale from next month.
Coca-Cola Great Britain’s Diet Coke With Lemon is to sponsor the next two series of Channel 4 comedy Will & Grace, the first of which begins on October 31. The deal has been brokered by Vizeum and animated break bumpers devised by Lowe & Partners.
Learning on the job has long been the recognised way in sales promotion, with education-based training treated with suspicion and even disdain. But colleges, the ISP and MCCA are taking steps to make sure that this is no longer the case, says
Family, the Edinburgh-based agency, has created a digital and new media division to be headed by James Oliver, the founder of lastorders.com. The agency has also created a research and strategic planning unit called Mindshift, headed by former Faulds planning director Ben Leonard.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.