Carnival appoints UK cruise chief

Carnival Corporation & plc has appointed long-serving cruise marketer David Dingle to the newly created role of managing director of the UK cruise division.

Carnival Corporation & plc has appointed long-serving cruise marketer David Dingle to the newly created role of managing director of the UK cruise division.

The position has been created as part of a plan to rationalise Carnival’s two UK brands, Cunard Line and P&O Cruises.

The appointment gives Dingle overall sales and marketing responsibility for the Cunard Line, alongside the responsibilities he already holds as managing director of P&O Cruises UK. In the latter role, he oversees the P&O Cruises, Swan Hellenic, Princess Cruises and Ocean Village brands.

Cunard Line senior vice-president for Europe, the Middle East and Africa Peter Shanks will now report to Dingle, rather than Pamela Conover, the Miami-based president of Cunard Line.

Carnival finally sealed its &£3.4bn bid for P&O Cruises in April after a hotly contested battle with Royal Caribbean Cruises.

Dingle is a former marketing director of Princess Cruises and in 1991 became marketing director of P&O Cruises UK/Princess Cruises Europe. During his tenure, he oversaw marketing for the introduction of the Oriana, Arcadia and Aurora ships to the fleet. In July 2000, he became managing director of P&O Princess Cruises UK.

P&O Cruises is still looking for a head of marketing, after the departure of Michael Bedingfield to join tourist body VisitBritain as England marketing director. The brand launched a television campaign last month, devised by Miles Calcraft Briginshaw Duffy, focusing on the experiences available to cruise passengers. The ads carry the strapline “P&O Cruises. There’s a world out there.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here