COI trawls agencies to take on ACAS campaign

The Government is inviting advertising agencies to pitch for a multi-million pound campaign to promote the need for solving employment disputes at work. The pitch is being overseen by COI Communications on behalf of the Advisory, Conciliation and Arbitration Service (ACAS), an independent body formed by the Department of Trade and Industry (DTI).

In addition to its core objective, the campaign will aim to raise awareness of the DTI’s new dispute-resolution rules, which will require all employers to have certain procedures in place to deal with disputes by October 2004. The ACAS campaign will warn the public and small companies that disputes at work can be expensive, stressful and disruptive for employers and employees. The campaign will educate businesses about the new minimum standards required to resolve disputes, which were announced this summer by employment relations minister Gerry Sutcliffe.

The standards involve a minimum three-stage process to ensure that disputes are discussed at work. The process will require the problem to be set out in writing; discussion of the problem by employer and employee; and an appeal to be arranged if requested.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here