Environment Agency picks £2m Marsteller

The Environment Agency has appointed integrated marketing agency Marsteller to handle its £2m advertising and direct marketing business, following a pitch. The business moves from Circus.

The brief for Marsteller is to raise public awareness around the issues of flooding. It will also be expected to raise the profile of the Environment Agency as an organisation which helps prevent land from becoming polluted and make it safe when it has become contaminated.

Marsteller is part of the Young & Rubicam Group, which is owned by WPP. The pitch was overseen by the AAR.

Last year, Circus hired broadcasters John Peel and Nick Ross to front a campaign warning people to shake off their complacency about the risks of flooding and use the Environment Agency’s 24-hour floodline.

Circus created press ads showing how flooding can devastate people’s lives by destroying irreplaceable items such as wedding dresses and family videos. It was also responsible for PR stunts such as a Flood Action bus mocked-up as a flood-damaged sitting room.

The Environment Agency was created in 1996 out of a merger between the National Rivers Authority, Her Majesty’s Inspectorate of Pollution and sections of the waste departments of 83 local authorities across England and Wales.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here