Five appoints Vizeum to £5m task

Vizeum, part of the Aegis Group, has picked up Five’s £5m media buying and planning account after a three-way pitch.

Vizeum, part of the Aegis Group, has picked up Five’s &£5m media buying and planning account after a three-way pitch.

The agency pitched against MediaCom and incumbent Walker Media, which had held the account for five years.

Five director of strategy and marketing David Pullan oversaw the pitch, which was conducted in conjunction with the AAR.

Pullan says: “We chose Vizeum as we are looking to broaden our communications strategy and to develop further the creative thinking element of our media strategy.”

Vizeum will work alongside creative agency TBWA/London and below-the-line specialist The Promotions Factory on planning and strategy. Pullan appointed TBWA in place of Walsh Trott Chick Smith last year, shortly after his arrival at the channel from MTV Networks. Last autumn, Pullan oversaw a rebranding of the channel, which resulted in a name change from Channel 5 to Five and jettisoning the logo of a number 5 in a circle. Five also adopted a more sophisticated on-air look to reflect the fact that its programming had moved on from its early days when its focus was derided for being “football, films and fucking”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here