Ocean Spray extends yogurt range
Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.
Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.
The Advertising Association’s latest Long-Term Advertising Expenditure Forecast predicts a substantial increase in ad spend in the UK over the next decade, with real growth projected at 47 per cent between 2002 and 2015, barring any major threats to the market.
Boots is claiming to be the first company to launch vitamin strips, which dissolve on the tongue, offering consumers an alternative way to consume dietary supplements. The inch-long, micro-thin vitamin strips are among a host of new products due early year. The launches will also include an exclusive range of feeding products for babies, carrying […]
Siemens is poised to cut its £10m association with Formula One after an internal rethink of its Siemens Mobile sponsorship. Siemens Mobile’s £5m contract with McLaren Mercedes F1 team expires this year, while its £5m deal with F1 rights-holder Allsport as the official supplier of communications is up for renewal next year. Industry sources close […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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