Target Direct creates Poppy Appeal campaign
Target Direct has created a direct marketing campaign on the theme of bandages for the British Legion Poppy Appeal.
Target Direct has created a direct marketing campaign on the theme of bandages for the British Legion Poppy Appeal.
Ocean Spray is to extend its yogurt range by adding fat-free and low-fat probiotic yogurts with natural plant extracts. Ocean Spray will spend &£6m on marketing the brand in the coming year.
Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
The Diary has been ejected from many a hostelry for spilling crème de menthe on the billiard table – glasses just don’t seem to be as stable as they once were. So the news that a humble weaver called Milliken is boasting of his ability to desp
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.