Treetop Media launches Football Mad
Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
Treetop Media is launching Football Mad, aimed at six- to ten-year-old boys. The magazine, priced at £1.75, will be available on October 23.
EasyMoney.com is placing ads in the national press encouraging Barclays chief executive Matt Barrett to cut up his Barclaycard, after he said last week it was too expensive. EasyGroup, which has a longstanding feud with Barclays, has offered Barrett &£100,000 if he takes up the offer of an easyMoney.com credit card.
Cains is to be the first UK brewer to put cigarette-style health warnings on its beers. Advice on sensible drinking will appear on Cains 2008 Ale from next month.
Target Direct has created a direct marketing campaign on the theme of bandages for the British Legion Poppy Appeal.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?