Miles Calcraft Briginshaw Duffy has been appointed by communications company Viatel. The agency will handle Viatel’s communications activity and media planning, and was appointed without a competitive pitch.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.