JWT snatches £5m brief for Auto Trader

Auto Trader has handed its £5m advertising business to J Walter Thompson, bringing the account back over the border from Scotland.

Auto Trader has handed its &£5m advertising business to J Walter Thompson, bringing the account back over the border from Scotland.

The business was previously handled by Edinburgh-based Faulds Advertising, which developed the “perfect partner” positioning for the brand. Faulds went into liquidation in October (MW October 2). The decision to appoint JWT was made by group marketing director Matt Thompson.

JWT senior art director Billy Mawhinney worked on the Auto Trader account when he was creative director at Faulds and, in April 2002, oversaw the creation of a television campaign spoofing Hollywood movies. Mawhinney returned to JWT in August last year.

Faulds won the business from Orpheus in July 1999 (MW July 15, 1999). The agency also handled media planning and buying, until MediaCom was appointed in July this year.

Auto Trader is based in south London, and is published by Trader Media Group. It has 13 regional editions, with a combined weekly circulation of 340,000. Sister magazines include Auto Freeway and Bike Trader.

In August, Guardian Media Group paid &£593m to buy the 52 per cent of Trader Media it did not already own from management and venture capitalists BC Partners.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here