Sister channel for UKTV Gold

UKTV is launching a sister channel to UK Gold called UKG2. The channel is aimed at a younger audience and will screen BBC drama and comedy programmes from recent years.

UKG2 will broadcast from 8pm to 5am and replaces UK Gold 2, a version of UK Gold’s daytime schedule, which is broadcast at peak-time. The new channel’s programme line-up will include shows such as Have I Got News For You, Room 101, They Think It’s All Over, and Shooting Stars, as well as a range of modern dramas such as Spooks, Cutting It and This Life.

In line with UKTV’s plans to reduce advertising and promotional minutage to make commercial breaks more engaging for viewers, the channel’s programme breaks will be no longer than three minutes.

Dick Emery, chief executive of UKTV, says: “In 2002, UK Gold was the second-most popular non-terrestrial channel and in 2003 it has consistently achieved an average share of over two per cent. But when we looked at the UK Gold audience, we identified a younger, more contemporary group that was not being catered for.”

UKG2 will be available on Sky Digital, Telewest Broadband and NTL from November 12. Its launch follows an on-air rebrand for UK Gold and the introduction of a new schedule in August.

UK Gold faces increasing competition from other digital channels, among them the planned ITV Gold, which will screen classic ITV drama, comedy and entertainment shows.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here